Rugby isn’t just about brute strength and national pride anymore—it’s also big business. As the sport expands commercially across Europe and beyond, some clubs have emerged as true financial giants, driven by massive fanbases, high-profile signings, and strong sponsorship deals.
This ranking highlights the 15 richest rugby clubs in the world based on their estimated annual revenue. From Scottish upstarts to French titans, these are the teams turning rugby into serious money.
15. Edinburgh Rugby – £20.6 million
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Scotland’s capital club has grown steadily in recent years, boosted by improved facilities and Scottish Rugby Union support. Their new stadium and better attendance figures have helped elevate their financial standing.
Known for stability on and off the pitch, Northampton enjoys a loyal Midlands fanbase and consistent Premiership Rugby performances. Commercial partnerships and matchday revenues remain key pillars of the club’s income.
While the golden era of European dominance is behind them, Toulon still benefits from strong local support and a powerful brand. Historic success and big-name signings continue to attract revenue streams.
12. Bath – £23.2 million
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One of England’s most iconic clubs, Bath leverages its rich history and location to maintain a solid financial base. Despite recent on-field inconsistency, the club remains attractive to sponsors and fans alike.
11. Clermont Auvergne – £24.1 million
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Backed by passionate fans and a deep-rooted regional identity, Clermont continues to generate strong revenues. Even in less dominant seasons, their home support and merchandising keep numbers high.
10. Bordeaux Bègles – £24.9 million
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Bordeaux is one of the fastest-growing clubs in France, combining a large urban market with an exciting playing style. The club’s rising profile has attracted strong commercial interest and fan engagement.
Located in southwest London, Harlequins thrive on their branding and loyal fanbase. The club has built a solid financial foundation through stable Premiership showings and strong community ties.
8. Munster – £26.7 million
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Munster’s legacy in Irish rugby continues to deliver commercial strength, bolstered by IRFU structures and a diehard supporter base. Their European pedigree also ensures regular exposure and sponsorship deals.
7. Stade Français – £27.5 million
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With flamboyant branding and a Parisian location, Stade Français remains a commercial heavyweight despite mixed results. Their visual identity and access to a major market sustain sponsorship and merchandise sales.
6. Leicester Tigers – £29.2 million
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England’s most decorated rugby club commands huge support, driving revenue through matchday attendance, retail, and tradition. Tigers are a staple of Premiership Rugby’s financial elite.
Recent Champions Cup glory has transformed La Rochelle into one of Europe’s biggest clubs, both competitively and financially. Massive fan engagement and winning momentum fuel their rise.
4. Saracens – £31.8 million
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Saracens have bounced back financially following past scandals, thanks to a mix of winning culture, key players, and strong corporate backing. They’re a model for modern English rugby business.
3. Racing 92 – £33.5 million
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Backed by billionaire ownership and housed in a state-of-the-art arena, Racing 92 thrives on Parisian glamor and high-profile signings. Their global appeal contributes to massive commercial revenues.
2. Leinster – £34.4 million
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Leinster leads the way in Irish rugby, underpinned by a world-class academy, consistent Champions Cup success, and IRFU’s centralized support. Their off-field operations are as elite as their on-field performances.
The undisputed king of rugby revenue, Toulouse pairs historic success with modern business acumen. With packed stadiums, elite talent, and regular titles, the club remains the gold standard in European rugby.
