The 10 Most Lucrative Kit Manufacturer Deals in Football – Ranked
In modern football, success isn't just measured by trophies and titles — it's also defined by lucrative commercial partnerships. Among these, kit manufacturer deals have become a vital financial backbone for top clubs, generating hundreds of millions each year. Here, we explore the ten most valuable kit sponsorships in football, starting from number 10 and working our way up to the undisputed kings of the shirt deal.
10. Tottenham Hotspur – Nike (£30m per year)
Tottenham may boast a stunning new stadium and a growing global fanbase, but their current kit deal doesn’t quite match the heights of their Premier League rivals. Their 15-year contract with Nike, signed in 2018 and running until 2033, brings in £30 million annually — the lowest on this list.
9. Bayern Munich – Adidas (£42.5m per year)
Bayern Munich’s iconic association with Adidas dates back to 1974, a legacy reflected in their 15-year deal signed in 2015. Despite their domestic dominance and historic pedigree, the annual £42.5 million fee ranks below several newer contracts.
8. Juventus – Adidas (£46m per year)
Juventus entered into an eight-year deal with Adidas in 2019, worth £46 million per year, during their dominant run in Serie A. While their recent challenges — including a European ban and off-field controversies — may have dented momentum, they’ve since returned to Champions League football, keeping the value of their brand strong.
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7. Chelsea – Nike (£60m per year)
Chelsea’s £60 million-a-year contract with Nike began in 2016 under Roman Abramovich and runs until 2031. Despite ownership changes and managerial instability, the Blues have remained commercially attractive, even winning the Champions League during the deal's tenure.
6. Liverpool – Adidas (£60m per year)
Liverpool returned to Adidas in 2025 with a five-year contract worth £60 million per season, replacing their previous Nike agreement. The deal reportedly includes a revenue share from merchandise sales, and it reflects the club’s resurgence under new boss Arne Slot following Jurgen Klopp’s departure.
5. Arsenal – Adidas (£75m per year)
Adidas’ renewed deal with Arsenal, signed in 2024, pays the Gunners £75 million annually for six years. With Mikel Arteta’s squad contending for league titles and returning to Champions League football, the timing of the deal underscores the club’s upward trajectory and commercial value.
4. Manchester United – Adidas (£90m per year)
Manchester United remain a commercial powerhouse despite their post-Ferguson struggles on the pitch. Their new 10-year agreement with Adidas begins in 2025, valued at £90 million per year, ensuring the club continues to profit handsomely from global brand appeal.
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3. Manchester City – Puma (£100m per year)
Manchester City's partnership with Puma reached new heights in 2025 with a record-breaking £1 billion renewal lasting until 2035. The £100 million annual value reflects their sustained success under Pep Guardiola, with the club lifting the treble in 2023.
2. Barcelona – Nike (£105m per year + £131m bonus)
After flirting with Puma, Barcelona recommitted to Nike in 2025, agreeing to a 14-year deal worth £105 million annually. The contract also includes a massive £131 million signing bonus, helping to stabilize finances amid continued efforts to reclaim their elite status.
1. Real Madrid – Adidas (£110m per year)
At the top of the table is Real Madrid’s deal with Adidas, valued at a staggering £110 million per year. In place since 2019 and running until 2028, the partnership reflects Los Blancos' unmatched global stature and their unrivaled record in the Champions League.
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