The Top 10 Football Clubs Earning the Most from Shirt Sponsorships – Ranked

July 21, 2025 Rasmus Kristensen

In 2025, the global football sponsorship landscape has reached record-breaking heights. Leading clubs have secured major deals with apparel giants, airlines, tech firms, and tourism boards, making shirt sponsorships a critical part of their financial engine. From front-of-shirt sponsors to sleeve placements and kit manufacturers, these agreements reflect both the clubs' sporting success and their global marketability.

Below is a detailed breakdown of the 10 clubs earning the most from shirt sponsorships this year, starting with number 10 and working up to the highest earner.

10. Tottenham Hotspur – £68 million

Tottenham ranks 10th among the top-earning clubs from jersey sponsorships in 2025. Their main sponsor, AIA, contributes £38.25 million annually, while Nike, as their secondary sponsor, adds another £29.75 million. Although they lack a listed sleeve sponsor, their total income from shirt deals remains significant in the Premier League landscape.

9. Borussia Dortmund – £84.15 million

The German side Dortmund benefits from a trio of sponsors. The main sponsor, 1&1, pays £34 million, with Puma following as a secondary sponsor at £28.9 million. The club also partners with Evonik and GLS for sleeve sponsorships, which together generate £17 million, pushing Dortmund into the top 10 globally.

8. Liverpool FC – £87.1 million

Liverpool enjoys strong commercial support led by Standard Chartered, which provides £49.7 million. Nike is the secondary sponsor, adding £29.75 million to the club's revenue, while Expedia contributes £7.65 million via sleeve branding. These deals keep Liverpool competitive both financially and on the pitch.

7. Bayern Munich – £104.5 million

Bayern Munchen — charnsitr / Shutterstock.com

Bayern continues its longstanding relationship with Adidas, which brings in £51 million as the primary shirt sponsor. Deutsche Telekom adds £42.5 million as a secondary sponsor, while Allianz provides £10.2 million for the sleeve. The German champions remain a commercial powerhouse in European football.

6. Arsenal FC – £120.3 million

Arsenal’s partnership with Adidas yields £60.35 million, reinforcing its presence among the top earners. Fly Emirates contributes £49.7 million as a secondary partner, and Visit Rwanda appears on the sleeve for £10.2 million. The Gunners have built a strong commercial portfolio reflecting their global appeal.

5. Paris Saint-Germain – £144.5 million

PSG benefits from lucrative sponsorships with Nike leading the way at £76.5 million. Qatar Airways contributes £59.5 million as a secondary sponsor, and German streetwear brand Snipes adds £8.5 million via the sleeve. PSG’s brand strategy aligns closely with fashion and international markets.

4. FC Barcelona – £155.6 million

Barcelona’s primary sponsor, Nike, delivers £89.25 million annually. Their landmark deal with Spotify as secondary sponsor brings in £59.5 million, and Ambilight, featured on the sleeve, adds another £6.8 million. Despite economic challenges, the club maintains a strong commercial base.

3. Manchester United – £170 million

Manchester United continues to thrive commercially with Adidas providing £89.25 million. The partnership with Snapdragon brings in £59.5 million, and DXC Technology adds £21.25 million via the sleeve. These deals reflect United’s enduring status as one of the most marketable clubs in football.

2. Manchester City – £179 million

City’s rapid rise in sponsorship revenue is fueled by Puma, which pays £97.75 million as the primary sponsor. Etihad adds £62.9 million as secondary partner, and crypto firm OKX contributes £18.3 million on the sleeve. These deals highlight City’s global growth and business savvy.

1. Real Madrid – £221 million

Real Madrid Flag — rarrarorro / Shutterstock.com

Real Madrid tops the global chart in shirt sponsorship earnings. Adidas contributes a massive £102 million, followed by Fly Emirates at £59.5 million. Tech giant HP, featured on the sleeve, provides an additional £59.5 million. These figures solidify Real Madrid’s dominance both commercially and on the field.