The 20 Highest-Earning F1 Drivers on Instagram in 2025
Formula 1 isn't just about race results—it's also big business off the track. With millions of fans following their favorite drivers on social media, top F1 stars are cashing in on Instagram sponsorships, earning thousands for a single post. Here's a countdown from 20 to 1, revealing which drivers are making the most money through their social presence in 2025.
#20 – Isack Hadjar: £1,464 per post
The young French-Algerian driver is just breaking into the spotlight but already monetizing his presence. With 404,000 followers, Hadjar earns £1,464 per sponsored post.
#19 – Jack Doohan: £1,587 per post
Doohan, an Aussie talent on the rise, has built a respectable 440,000-follower base. His growing popularity nets him £1,587 each time he promotes a brand.
#18 – Liam Lawson: £2,409 per post
With a million followers, Lawson is gaining traction not only on track but online. His current post value stands at £2,409, reflecting his expanding fanbase.
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#17 – Gabriel Bortoleto: £2,647 per post
Brazilian driver Bortoleto benefits from strong regional support and global appeal. His 1.1 million followers help him command £2,647 per post.
#16 – Lance Stroll: £3,354 per post
Despite mixed on-track results, Stroll remains a social media asset. His 1.4 million followers bring in £3,354 per branded post.
#15 – Kimi Antonelli: £3,844 per post
Antonelli is a next-gen star with 1.6 million followers and growing hype. That presence earns him nearly £4,000 per Instagram promotion.
#14 – Nico Hulkenberg: £5,032 per post
A veteran of the grid, Hulkenberg’s 2.1 million followers reflect his staying power. Each promotional post brings in over £5,000.
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#13 – Ollie Bearman: £5,995 per post
Bearman is one of the most promising newcomers in F1. With 2.5 million followers, he earns almost £6,000 per post, rivaling more experienced drivers.
#12 – Esteban Ocon: £5,999 per post
Ocon’s consistent performances keep him relevant, both on and off the track. He commands £5,999 for each brand collaboration on Instagram.
#11 – Yuki Tsunoda: £6,474 per post
Tsunoda mixes humor with racing insights for his 2.7 million followers. That combination earns him £6,474 per promotional post.
#10 – Alex Albon: £7,674 per post
Albon’s Thai-British charm resonates with fans, as shown by his 3.2 million followers. He earns £7,674 per post and often works with brands like Beats by Dre.
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#9 – Oscar Piastri: £8,390 per post
Piastri’s fast rise in F1 and social media has been impressive. The McLaren star now earns £8,390 per post for his 3.5 million followers.
#8 – Pierre Gasly: £13,415 per post
Gasly combines fashion and motorsport to perfection. With 5.6 million followers, his brand deals fetch over £13,000 per post.
#7 – George Russell: £15,092 per post
As Mercedes’ new leader, Russell’s spotlight is brighter than ever. He partners with IWC and Adidas, making £15,092 each time he posts.
#6 – Fernando Alonso: £17,486 per post
Alonso may not post often, but when he does, it’s worth it. His 7.3 million followers support a healthy £17,486 per sponsored entry.
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#5 – Lando Norris: £23,005 per post
Norris is among the most active drivers online, managing his Quadrant brand while promoting global names. His 9.6 million fans help him earn £23,005 per post.
#4 – Carlos Sainz: £26,595 per post
Even after leaving Ferrari, Sainz maintains high media value. With 11.1 million followers, he collects £26,595 for each brand endorsement.
#3 – Max Verstappen: £32,819 per post
The four-time champ rarely posts, but when he does, it pays big. Verstappen’s 13.7 million fans support a whopping £32,819 per post.
#2 – Charles Leclerc: £42,885 per post
Stylish and consistent, Leclerc attracts elite sponsors. His 17.9 million followers allow him to earn nearly £43,000 for each collaboration.
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#1 – Lewis Hamilton: £94,081 per post
Hamilton stands alone in F1’s social media landscape. With 39.3 million followers, the seven-time champion earns a jaw-dropping £94,081 per post, working with brands like Dior and Tommy Hilfiger.
