Bruno Fernandes opens up on leadership and responsibility at Manchester United
Bruno Fernandes is not unaware of the criticism that follows him. As Manchester United’s captain, his animated style and constant involvement in matches have made him one of the club’s most scrutinised figures. But speaking recently, Fernandes framed leadership less as a title and more as a daily responsibility shared across the squad.
In comments made on the Rio Ferdinand Presents podcast, Fernandes outlined how authority at United functions behind the scenes, emphasising accountability, effort and collective standards rather than hierarchy.
The scrutiny of wearing the armband
He explained that being named captain by Erik ten Hag did not require him to reinvent himself. According to Fernandes, the manager already understood his personality and approach before handing him the armband. The additional attention, he said, comes with representing a club of United’s stature rather than with the role itself.
For Fernandes, leadership is demonstrated most clearly on the training pitch. He said he tries to set the tone through intensity and work rate, believing that actions carry more weight than instructions.
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Addressing his on-field reputation, Fernandes rejected the idea that he contributes more complaints than effort. He told the podcast: “I can moan as much people think, but I run more than I moan – I’m pretty sure of that.” In his view, visible effort is a non-negotiable standard at Manchester United, particularly for senior players.
Respect and responsibility
That sense of responsibility, Fernandes said, extends beyond matches. He described making a conscious effort to treat everyone at the club with the same level of respect, whether they are teammates or staff working behind the scenes. Status, he suggested, matters less than how people carry their responsibilities.
While acknowledging the authority of coaches and executives, Fernandes framed leadership as shared rather than imposed.
Leadership shared across the squad
United’s internal structure includes a core leadership group made up of Fernandes, Harry Maguire, Lisandro Martinez, Tom Heaton, Noussair Mazraoui and Diogo Dalot, with experienced figures such as Casemiro and Luke Shaw also consulted when needed.
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The group’s role, Fernandes explained, is to ensure expectations are clearly understood and consistently enforced. Rather than relying on one voice, the aim is to collectively reinforce what it means to represent Manchester United, particularly during periods when standards are tested.
Sources: Rio Ferdinand Presents podcast
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