Every Premier League Club’s Shirt and Sleeve Sponsor Ranked by Income

Sponsorships are a vital income stream for Premier League clubs. From tech firms to betting companies, sponsors play a key role in club finances. Here's how all 20 clubs rank by combined shirt and sleeve sponsor income.

20. Ipswich – £5m

Ed Sheeran sponsors Ipswich’s shirts, contributing £4m, while Halo adds £1m via the sleeve. It’s a rare case of a music artist funding a Premier League club.

19. Brentford – £8m

Hollywoodbets pays £6m despite criticism due to Ivan Toney's gambling issues. PensionBee adds £2m from the sleeve.

18. Nottingham Forest – £8m

Kaiyun Sports signed on for £7m as front sponsor. Ideagen contributes £1m as sleeve sponsor, supporting youth and academy kits too.

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17. Chelsea – £8m

Chelsea has no current front sponsor but earns £8m from sleeve partner Fever. Their previous deal with Infinite Athlete ended in 2024.

16. Bournemouth – £8.5m

BJ88’s deal is worth £7.5m, the biggest in Bournemouth history. LEOS International brings in £1m more from the sleeve.

15. Southampton – £9m

Rollbit, a crypto gambling firm, pays £8m annually. Sleeve sponsor P&O Cruises adds £1m, reflecting Southampton's maritime roots.

14. Wolves – £12m

Debet’s £10m deal vastly improved Wolves’ income. JD Sports adds £2m from the sleeve with a music-themed launch campaign.

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13. Crystal Palace – £12m

Vietnamese gambling firm NET88 pays £10m, despite having little UK presence at launch. Kaiyun Sports adds another £2m.

12. Brighton – £12m

American Express continues its long-term shirt deal, valued at £10m per year. Newcomer Experience Kissimmee brings £2m from the sleeve.

11. Fulham – £13.75m

SBOTOP pays £10m as the front sponsor, despite fan backlash. Travel firm WebBeds brings in £3.75m via the sleeve.

10. West Ham – £14m

Betway’s £12m deal runs until 2025, after which it must end due to the gambling ban. QuickBooks adds £2m from the sleeve.

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9. Leicester – £17.5m

BC Game replaced King Power in a £15m deal. Bia Saigon continues the club’s ties with Asian beer brands, adding £2.5m.

8. Everton – £19.5m

Stake’s £18m deal is a lifeline for Everton’s finances. Watchmaker Christopher Ward adds £1.5m from the sleeve.

7. Aston Villa – £22m

Betano’s £20m-a-year deal arrived just as Villa made the Champions League. Trade Nation brings in £2m more via the sleeve.

6. Newcastle – £32.5m

Sela pays £25m annually, replacing FUN88. Sleeve sponsor Noon, also Saudi-owned, adds £7.5m.

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5. Arsenal – £50m

Emirates pays £40m yearly, with Visit Rwanda contributing £10m. It’s the Premier League’s longest-running sponsor partnership.

4. Tottenham – £60m

AIA’s £50m-a-year deal runs through 2027. Kraken joined in 2024, adding £10m as sleeve sponsor.

3. Liverpool – £62m

Standard Chartered pays £50m, with Expedia’s sleeve sponsorship rising to £12m. It’s one of the most valuable combos in the league.

1. Man United & Man City – £80m

Both clubs top the list with £60m front deals—Snapdragon for United and Etihad for City. Their sleeves, DXC and OKX, add £20m each.

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