Formula One Team Valuations – From Least to Most Valuable
Formula One is no longer just a high-speed spectacle, it’s a booming business. In 2024, every team on the grid is now worth over £800 million, with average valuations soaring to new heights. Sportico’s latest data reveals how financial growth, global popularity, and the sport’s budget cap have fueled unprecedented team values across the board.
From the historic giants to the newest rebranded entries, here’s a closer look at the valuation of all ten F1 teams, starting from the bottom and working our way to the most valuable name in motorsport.
10. Haas – £810,000,000
Despite being the smallest team on the grid, Haas is now valued at £810 million. The American outfit has steadily grown in commercial appeal, thanks in part to its visibility in the Netflix era and a consistent presence in the sport. While performance has been inconsistent, its place in Formula One’s growing ecosystem is undeniable.
9. Sauber – £950,000,000
Soon to become Audi’s works team, Sauber holds a valuation of £950 million. The Swiss-based operation is gearing up for a major transition, which adds significant long-term value. Their upcoming manufacturer status is already being reflected in their market worth.
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8. RB – £960,000,000
RB, formerly AlphaTauri, is worth £960 million and continues to benefit from its Red Bull ownership. The team’s value reflects its strategic importance as a development hub for future talent and innovation within the Red Bull ecosystem. A recent rebranding effort has also helped elevate its commercial profile.
7. Williams – £980,000,000
Once one of F1’s dominant forces, Williams now sits with a valuation just under £1 billion. The historic British team has seen a revival in its brand strength, bolstered by new ownership and improved competitiveness. While still rebuilding, its legacy and loyal following maintain strong commercial appeal.
6. Alpine – £1.19 billion
Alpine, Renault’s sporting arm, is valued at £1.19 billion. Despite full manufacturer backing, the team’s valuation trails the top five due to modest on-track results. However, its position as France’s sole team and its solid infrastructure keep it highly relevant in the sport’s business landscape.
5. Aston Martin – £1.64 billion
Aston Martin has made major gains, both on the track and in the market, now worth £1.64 billion. The team has benefitted from high-profile investment, a new factory, and the involvement of figures like Lawrence Stroll and Fernando Alonso. It recorded the highest year-over-year increase in value among all teams.
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4. McLaren – £2.09 billion
With a legacy second only to Ferrari, McLaren is now worth £2.09 billion. The British team continues to rebound from a difficult decade, showing both sporting and commercial growth. Investments in infrastructure and a strong young driver lineup support its high valuation.
3. Red Bull – £2.77 billion
Red Bull, the reigning world champions, is valued at £2.77 billion. Their dominance on the track has translated directly into commercial success. With a massive global brand and a future engine partnership in the works, Red Bull’s value remains among the sport’s elite.
2. Mercedes – £3.11 billion
Mercedes stands at £3.11 billion in valuation, built on a decade of dominance and a polished global image. The team has become a powerhouse in both racing and marketing, supported by a loyal fanbase and world-class engineering. Even amid recent challenges, its brand remains premium.
1. Ferrari – £3.78 billion
Topping the list is Ferrari, with an unmatched valuation of £3.78 billion. The Scuderia’s legendary status, global brand strength, and massive following make it the crown jewel of Formula One. Even without recent titles, Ferrari's iconic presence secures its position as the most valuable team in the sport.
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