Tennis remains one of the most lucrative sports, but the earnings gap between players can be significant. While legends like Novak Djokovic and Rafael Nadal continue to secure major sponsorship deals, a new generation of stars, including Coco Gauff and Jannik Sinner, is rapidly increasing their market value.
We’ve taken a closer look at the highest-paid tennis players of the year, ranking them from 15th to 1st based on their total earnings, both on and off the court.
15. Ons Jabeur – £7.82 million
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Ons Jabeur continues to break barriers as one of the most successful Arab and African tennis players in history. With £3.96 million in prize money and another £3.86 million from endorsements, she remains a strong presence in women’s tennis. Her sponsorship deals with Lotto, Wilson, and Qatar Airways have bolstered her earnings, while her performances in Grand Slam finals have solidified her status as a fan favorite.
Stefanos Tsitsipas, one of the most charismatic players on the ATP Tour, has continued to attract big sponsorships. Earning £4.44 million in prize money and £3.85 million off the court, he maintains a steady presence among the elite. With endorsements from Adidas, Wilson, and Rolex, Tsitsipas remains a top contender in major tournaments, keeping Greek tennis in the global spotlight.
After overcoming a serious injury, Alexander Zverev has made a strong comeback, both in rankings and earnings. He has pocketed £4.91 million in prize money and another £3.87 million from deals with Adidas, Richard Mille, and Head. His consistent performances in Grand Slams and ATP Masters 1000 events have kept him among the highest earners in tennis.
12. Holger Rune – £9.22 million
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The young Danish star Holger Rune has quickly risen through the ranks and solidified himself as one of the brightest talents in tennis. With £4.60 million in on-court earnings and £4.62 million from sponsors like Nike, Babolat, and Rolex, he is proving to be a financial force. As he continues to develop his game, his marketability and income are expected to grow.
11. Jessica Pegula – £9.61 million
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Jessica Pegula, the highest-paid American female player on the list, has amassed £4.97 million in prize money and another £4.64 million from endorsements. The daughter of billionaire sports team owners, Pegula has created her own legacy with strong performances in both singles and doubles. Deals with Adidas, Yonex, and Ready Nutrition have helped push her into the top 15 highest-paid players.
10. Aryna Sabalenka – £10.62 million
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Belarusian star Aryna Sabalenka has had another impressive year, earning £5.21 million in prize money and £5.41 million from off-court ventures. After winning her second consecutive Australian Open, she has strengthened her presence among the sport’s elite. Endorsement deals with Oakberry and Master & Dynamic continue to support her rising profile.
Casper Ruud remains one of the most consistent performers on the ATP Tour, securing £3.02 million in prize money and £7.76 million in sponsorship deals. With endorsements from Renault, Handelsbanken, and a growing international fanbase, the Norwegian continues to rise as a marketable figure in the sport. His dominance on clay courts has helped him stay financially competitive.
8. Naomi Osaka – £11.31 million
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Despite struggling to regain top form after maternity leave, Naomi Osaka continues to be one of tennis’s biggest commercial stars. She has earned just £464,700 in prize money, but her endorsements remain lucrative, bringing in £10.85 million. Deals with Maybelline, Meta AI, and Etsy, as well as her growing media company Hana Kuma, keep her among the sport’s top earners.
7. Daniil Medvedev – £15.72 million
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Daniil Medvedev has remained one of the ATP Tour’s most formidable players, earning £5.68 million in prize money and another £10.07 million from endorsements. His partnerships with EA Sports, Ubisoft, and HyperX reflect his appeal beyond tennis. His deep runs in Grand Slams continue to boost his earnings and global recognition.
6. Rafael Nadal – £18.03 million
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Though nearing the end of his career, Rafael Nadal is still a top-earning player with £17.81 million coming from endorsements alone. With only £232,000 in prize money due to limited tournament appearances, his brand remains strong through deals with Kia, Infosys, and Playtomic. His legacy is cemented, but his financial influence in tennis is far from over.
Italian sensation Jannik Sinner has had a breakthrough year, earning £8.99 million in prize money and £11.63 million off the court. His Australian Open victory and rise to No. 1 in the rankings have made him an even bigger attraction for sponsors. Deals with Gucci, Lavazza, and Rolex have boosted his earnings significantly.
4. Iga Swiatek – £20.68 million
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The world’s most dominant female player, Iga Swiatek, continues to rack up earnings, with £9.07 million in prize money and £11.61 million from endorsements. She won her fourth French Open title and secured a bronze medal at the Paris Olympics. Major sponsors like Lego and Lancôme are capitalizing on her growing influence in women’s sports.
3. Coco Gauff – £20.98 million
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At just 20 years old, Coco Gauff has become one of the most marketable athletes in tennis. She has earned £5.51 million in prize money and an astonishing £15.47 million from endorsements. Deals with American Eagle, Naked Brand, and Fanatics highlight her appeal to a younger demographic. Her US Open victory in 2023 further cemented her status as a global icon.
2. Novak Djokovic – £28.81 million
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Despite being one of the most dominant players in history, Novak Djokovic has slipped to second place in earnings this year. He earned £9.45 million in prize money and an impressive £19.36 million from endorsements. His deals with Asics, Head, Hublot, and Lacoste remain lucrative, and his business ventures, including the launch of his electrolyte drink “Sila,” have added to his financial success.
At just 21 years old, Carlos Alcaraz has become the highest-paid tennis player in 2024, earning £7.98 million on the court and an astonishing £24.78 million off it. His endorsements with Nike, Rolex, and BMW have skyrocketed his income, and his growing popularity has made him a favorite for exhibitions and media appearances. With multiple Grand Slam titles already to his name, Alcaraz represents the future of tennis—both in terms of performance and earnings.
