Success on the pitch is no longer the only measure of a football club’s global impact. In today’s game, a strong digital presence can elevate a club’s brand, attract new fans, and create massive commercial opportunities—regardless of silverware.
With social media playing an ever-growing role in the sport, Instagram has become one of the clearest indicators of worldwide popularity. We’ve taken a closer look at the numbers to rank the 15 most followed football clubs on Instagram in 2025
15. Tottenham Hotspur – 17.1 million followers
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Tottenham may not have the global trophy haul of some of their rivals, but their stylish branding and Premier League presence have helped them build a strong digital fanbase. Their modern stadium and loyal global following continue to drive their Instagram numbers.
Inter Miami’s rise on social media skyrocketed following the arrival of Lionel Messi. The club’s mix of star power, Miami flair, and MLS novelty has turned it into one of the most followed American sports teams online.
One of Italy’s most iconic clubs, AC Milan’s historic success and stylish image continue to attract fans worldwide. Their return to the top of European football in recent seasons has given their online presence a noticeable boost.
12. Borussia Dortmund – 20.2 million followers
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Dortmund’s vibrant yellow wall and focus on young talent make them a fan favorite. Their passionate supporters and consistent Champions League appearances keep them firmly in the global spotlight.
11. Al-Nassr – 27.2 million followers
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The Saudi club exploded in popularity following Cristiano Ronaldo’s arrival. Al-Nassr’s follower count is a testament to Ronaldo’s global influence and the growing attention on Saudi Arabian football.
10. Arsenal – 30.2 million followers
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With a rich history and a young, exciting team, Arsenal have become a trendy choice for fans online. Their resurgence in recent seasons has helped reignite global interest in the club.
Chelsea’s success over the past two decades, including multiple Premier League and European titles, has fueled a massive social media following. Their international squad and marketing strategies keep fans engaged.
8. Bayern Munich – 42.8 million followers
Germany’s most successful club combines tradition with consistent dominance. Their social media strength reflects a blend of global success, fan loyalty, and major stars like Harry Kane.
7. Liverpool – 46.6 million followers
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Liverpool’s emotional connection with fans, storied history, and recent Premier League and Champions League triumphs have cemented their global appeal. Their iconic anthem and Anfield atmosphere add to the allure.
6. Manchester City – 56 million followers
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City’s rapid rise in the past decade has translated into a massive online following. Their attacking football, global branding, and recent dominance under Pep Guardiola make them a digital powerhouse.
The Italian giants have a strong legacy and benefitted hugely from Cristiano Ronaldo’s time at the club. Their classic black and white identity and worldwide fanbase remain strong drivers of online engagement.
4. Paris Saint-Germain – 62.7 million followers
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PSG’s superstar lineup, including Neymar, Mbappé, and Messi in recent seasons, turned the club into a global brand. Their modern image and stylish content resonate well on social platforms.
3. Manchester United – 64.3 million followers
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Despite fluctuating performances on the pitch, United’s global fanbase remains one of the strongest in the sport. Their legacy, star players, and massive international appeal keep them near the top in follower count.
2. FC Barcelona – 137 million followers
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Barcelona’s brand of football, legendary players like Messi, and global outreach have made them social media giants. Their identity, rooted in creativity and Catalan pride, keeps fans deeply connected.
The most successful club in European history also dominates Instagram. With countless Champions League trophies, Galácticos, and a legacy of greatness, Real Madrid sits comfortably at the top of the digital world.
