The 15 Most Followed Football Clubs in the World – Ranked from Lowest to Highest

September 26, 2025 Aksel Kryhlmand

Success on the pitch is no longer the only measure of a football club’s global impact. In today’s game, a strong digital presence can elevate a club’s brand, attract new fans, and create massive commercial opportunities, regardless of silverware.

With social media playing an ever-growing role in the sport, Instagram has become one of the clearest indicators of worldwide popularity. We've taken a closer look at the numbers to rank the 15 most followed football clubs on Instagram in 2025

Updated 26th September

15. Tottenham Hotspur – 17.6 million followers

Tottenham may not have the global trophy haul of some of their rivals, but their stylish branding and Premier League presence have helped them build a strong digital fanbase. Their modern stadium and loyal global following continue to drive their Instagram numbers.

14. Inter Miami CF – 17.8 million followers

Inter Miami’s rise on social media skyrocketed following the arrival of Lionel Messi. The club's mix of star power, Miami flair, and MLS novelty has turned it into one of the most followed American sports teams online.

13. AC Milan – 18 million followers

One of Italy’s most iconic clubs, AC Milan’s historic success and stylish image continue to attract fans worldwide. Their return to the top of European football in recent seasons has given their online presence a noticeable boost.

12. Borussia Dortmund – 20.9 million followers

Dortmund’s vibrant yellow wall and focus on young talent make them a fan favorite. Their passionate supporters and consistent Champions League appearances keep them firmly in the global spotlight.

11. Al-Nassr – 28.1 million followers

The Saudi club exploded in popularity following Cristiano Ronaldo’s arrival. Al-Nassr’s follower count is a testament to Ronaldo’s global influence and the growing attention on Saudi Arabian football.

10. Arsenal – 31.3 million followers

With a rich history and a young, exciting team, Arsenal have become a trendy choice for fans online. Their resurgence in recent seasons has helped reignite global interest in the club.

9. Bayern Munich – 43.8 million followers

Germany’s most successful club combines tradition with consistent dominance. Their social media strength reflects a blend of global success, fan loyalty, and major stars like Harry Kane.

8. Chelsea – 43.9 million followers

Chelsea FC — Photo: kreditering: 4kclips / Shutterstock.com

Chelsea's success over the past two decades, including multiple Premier League and European titles, has fueled a massive social media following. Their international squad and marketing strategies keep fans engaged.

7. Liverpool – 48.8 million followers

Liverpool’s emotional connection with fans, storied history, and recent Premier League and Champions League triumphs have cemented their global appeal. Their iconic anthem and Anfield atmosphere add to the allure.

6. Manchester City – 56.2 million followers

City’s rapid rise in the past decade has translated into a massive online following. Their attacking football, global branding, and recent dominance under Pep Guardiola make them a digital powerhouse.

5. Juventus – 59.8 million followers

The Italian giants have a strong legacy and benefitted hugely from Cristiano Ronaldo’s time at the club. Their classic black and white identity and worldwide fanbase remain strong drivers of online engagement.

4. Manchester United – 64.8 million followers

Despite fluctuating performances on the pitch, United’s global fanbase remains one of the strongest in the sport. Their legacy, star players, and massive international appeal keep them near the top in follower count.

3. Paris Saint-Germain – 65.5 million followers

PSG’s superstar lineup, including Neymar, Mbappé, and Messi in recent seasons, turned the club into a global brand. Their modern image and stylish content resonate well on social platforms.

2. FC Barcelona – 144 million followers

Barcelona’s brand of football, legendary players like Messi, and global outreach have made them social media giants. Their identity, rooted in creativity and Catalan pride, keeps fans deeply connected.

1. Real Madrid – 177 million followers

Real Madrid Flag — rarrarorro / Shutterstock.com

The most successful club in European history also dominates Instagram. With countless Champions League trophies, Galácticos, and a legacy of greatness, Real Madrid sits comfortably at the top of the digital world.