Why the World’s Richest Footballer in 2025 Isn’t the Game’s Biggest Star

January 12, 2026 Oliver Obel

For most elite footballers, fortunes are built through a combination of wages, bonuses, sponsorships and post-career business ventures. According to Forbes and Reuters, top players in Europe, the Middle East and the United States can earn hundreds of thousands of dollars per week in salary alone, with commercial deals frequently surpassing on-field income.

In recent years, many players have expanded beyond endorsements, investing in fashion brands, hospitality ventures, technology start-ups and media projects. This shift has transformed footballers into long-term commercial entities rather than short-lived sporting figures.

One player, however, falls outside this model entirely.

Why Faiq Bolkiah ranks first

Faiq Bolkiah is rarely cited in discussions of footballing excellence. His professional career has included limited spells in Portugal and Thailand, with little impact at the top level. Financially, though, no footballer comes close.

Bolkiah is the nephew of the Sultan of Brunei and a member of one of the world’s wealthiest royal families. Estimates cited by Forbes place his net worth at more than $20 billion, a figure derived overwhelmingly from inheritance rather than football-related earnings.

Measured purely by personal wealth, Bolkiah stands as the richest footballer in the world, despite his modest sporting résumé.

The wealthiest footballers by football income

If inheritance is excluded, the hierarchy changes dramatically.

Cristiano Ronaldo remains football’s most powerful commercial figure. His income is driven by elite-level salaries, long-term sponsorship agreements and the CR7 brand, which spans hotels, gyms and consumer products. Reuters has reported that his annual earnings regularly exceed $100 million across salary and endorsements.

Lionel Messi ranks close behind. His move to Inter Miami expanded his revenue through salary, sponsorship arrangements and media partnerships tied to Major League Soccer, according to AP and BBC reporting.

Neymar Jr. continues to rank among the sport’s highest earners due to landmark transfers, sponsorship deals and contracts in Europe and Saudi Arabia. Kylian Mbappé, now at Real Madrid, represents the next generation of football wealth, combining elite wages with image rights and global endorsements.

Why football remains commercially unmatched

Football’s financial dominance is underpinned by global reach. Social media platforms allow players to monetise personal brands directly, while international broadcasting agreements amplify their value far beyond domestic audiences.

As BBC analysis has noted, no other sport matches football’s worldwide fan base, giving its stars unparalleled commercial leverage.

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What the rankings ultimately show

In absolute financial terms, Faiq Bolkiah leads because of inherited wealth. In football-generated income, Cristiano Ronaldo and Lionel Messi remain the defining benchmarks of the modern era.

Together, these contrasting cases highlight the two routes to extraordinary wealth in football: birthright on one hand, and sustained global commercial power on the other.

Sources: Forbes, Reuters, BBC, AP