The World’s 20 Most Valuable Rugby Clubs – Ranked from Lowest to Highest
Some of the biggest surprises in modern rugby don’t come from the most expensive squads, but from those who’ve built success through smart management, loyal fanbases, and strong performances on the field. Reaching the top without the financial power of wealthier rivals is no small feat.
We’ve taken a closer look at the market value of the world’s leading rugby clubs and ranked them from lowest to highest.
20. Blues – £108 million
The Blues, based in Auckland, are one of New Zealand’s most iconic Super Rugby teams. Their value reflects a strong fan base, consistent on-field success, and the commercial weight of New Zealand rugby.
19. Sharks – £112 million
The Durban-based Sharks are a powerhouse in South African rugby. With deep ties to the community and strong brand recognition, their valuation has grown with Super Rugby and URC exposure.
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18. Exeter Chiefs – £116 million
Exeter has risen from humble beginnings to become a Premiership Rugby champion and European contender. Their value is built on a modern stadium, a winning culture, and passionate local support.
17. Bulls – £120 million
The Bulls, from Pretoria, remain one of South Africa’s most storied clubs. Their Super Rugby titles and status in the United Rugby Championship keep them commercially relevant.
16. Stormers – £124 million
The Stormers have a rich rugby heritage and a loyal fan base in Cape Town. Their recent success in the URC has helped elevate both their global profile and financial position.
15. Crusaders – £128 million
The most successful Super Rugby franchise ever, the Crusaders are a dominant force in world rugby. Their dynasty in Christchurch translates into major commercial and sponsorship value.
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14. Northampton Saints – £132 million
Northampton is one of England’s oldest clubs, with deep traditions and strong local support. Their steady performances in the Premiership make them a commercial and sporting mainstay.
13. La Rochelle – £136 million
Back-to-back Champions Cup finalists, La Rochelle have quickly grown into a European giant. Their value reflects both success on the field and a growing brand across France.
12. Leinster – £140 million
Leinster are the dominant force in Irish rugby and consistent contenders in Europe. Their strong academy, huge fan base, and multiple titles make them a heavyweight on and off the field.
11. Toulouse – £144 million
The most decorated club in European rugby history, Toulouse combines legacy, star power, and passionate support. Their brand is synonymous with French rugby excellence.
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10. Wasps – £147.2 million
Despite recent financial challenges, Wasps remain one of the biggest names in English rugby. Their historic success and fan loyalty contribute to their high valuation.
9. Clermont Auvergne – £151.2 million
Known for their yellow jerseys and loyal fan base, Clermont have consistently been among France’s top clubs. Their European pedigree and strong local following boost their value.
8. Bath Rugby – £156 million
A historic English club with a premium image, Bath benefits from its location and long-standing reputation. Though titles have been rare recently, the brand remains commercially strong.
7. Glasgow Warriors – £168.8 million
Glasgow has built a competitive and marketable team in Scotland. Their modern identity and URC competitiveness make them a valuable asset in northern hemisphere rugby.
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6. Munster – £181.6 million
Munster’s storied history and passionate support in Limerick and Cork keep them among Europe’s elite. Their consistent performances and strong identity drive significant commercial value.
5. Harlequins – £194.4 million
A London-based club with a distinct identity, Harlequins blend flair with tradition. Their central location and strong marketing have turned them into one of the most valuable English clubs.
4. Saracens – £216 million
A modern dynasty in English rugby, Saracens have combined domestic success with European dominance. Their consistent competitiveness and business structure fuel a top-tier valuation.
3. Leicester Tigers – £260 million
The Tigers are arguably the most iconic English rugby brand. With a massive fan base, a rich trophy cabinet, and a strategic commercial approach, they rank among the top globally.
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2. Toulon – £290.4 million
Toulon’s Galácticos era changed the perception of French club rugby. Big-name signings and European success have elevated the club to near the top of the valuation charts.
1. Racing 92 – £407.2 million
At the top stands Racing 92, a French club with deep resources, modern facilities, and international appeal. Their blend of star power, innovation, and business acumen makes them the most valuable rugby club in the world today.
