Formula 1 isn’t just a showcase of speed and engineering — it’s also one of the most valuable advertising platforms in global sports. With a growing fanbase, international reach, and year-round exposure, major brands are investing enormous sums to align themselves with the glamour, technology, and prestige of the sport.
From cutting-edge tech firms and luxury watchmakers to energy giants and online betting platforms, these are the ten biggest sponsors in Formula 1 today — ranked by how much they pay annually to be part of the show.
10. Bybit – £31.6 million
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Bybit, a cryptocurrency exchange, serves as one of Red Bull Racing’s primary partners. The brand has a strong visual presence on the team’s cars and driver gear. As crypto continues to play a bigger role in global sports marketing, Bybit’s involvement reflects Formula 1’s appeal to tech-savvy and younger audiences.
DHL is Formula 1’s official logistics partner, handling the complex transport of cars, parts, and equipment across continents. The brand has been associated with the sport for over a decade, and its yellow-red livery is a common sight during race weekends. DHL also sponsors various awards like “Fastest Pit Stop.”
8. Rolex – £35.6 million
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Rolex is the official timekeeper of Formula 1, providing the iconic clocks seen at circuits worldwide. The luxury watchmaker has been a fixture in the sport since 2013, symbolizing precision and heritage. Its branding features prominently in broadcast graphics and around the track.
7. Heineken – £39.5 million
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Heineken is a global beer partner of Formula 1, sponsoring multiple Grand Prix events including Miami and Mexico. The brand runs prominent “When You Drive, Never Drink” campaigns and activates fan experiences at circuits. Its sponsorship emphasizes lifestyle and responsible consumption.
6. Stake – £39.5 million
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Stake is the title sponsor of the Stake F1 Team (formerly Alfa Romeo), contributing significantly to the team’s rebranding. As a betting and crypto platform, Stake’s bold logos are featured on the team’s livery and uniforms. This deal is among the largest naming rights agreements in recent F1 history.
5. Petronas – £55.3 million
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Malaysian oil giant Petronas has been Mercedes’ title and technical partner for over a decade. The collaboration involves fuel and lubricant development tailored to Mercedes’ power units. Their relationship has played a key role in Mercedes’ dominance during the hybrid era.
4. Aramco – £59.3 million
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Saudi Arabian energy company Aramco is both a title sponsor of the Aston Martin team and a global partner of Formula 1. Its branding appears prominently on cars, team apparel, and race signage. The partnership reflects F1’s expanding commercial interests in the Middle East.
3. HP – £71.1 million
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HP recently joined forces with Ferrari as title sponsor, debuting during the 2024 Miami Grand Prix. The tech company’s name now appears in the team’s official title: Scuderia Ferrari HP. This marks a massive commercial comeback for HP in elite motorsport.
2. Oracle – £71.1 million
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Oracle is the lead sponsor and cloud technology partner for Red Bull Racing. The American tech firm provides data-driven solutions that optimize race strategies and car performance. The Red Bull team’s official name is now Oracle Red Bull Racing, highlighting the strength of the alliance.
1. LVMH – £86 million
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LVMH, the world’s leading luxury conglomerate, signed a 10-year global deal with Formula 1 in 2025 worth approximately £86 million annually. The agreement includes timing via TAG Heuer, champagne ceremonies by Moët & Chandon, and bespoke trophy design by Louis Vuitton. This marks the most comprehensive luxury partnership in F1 history.
Rasmus Kristensen is a passionate content creator for Lente Desportiva, covering football, Formula 1, and rugby. Although still new to the media world, he’s already making waves with his sharp insights and engaging storytelling. With a fresh voice and fearless approach, Rasmus is quickly becoming one to watch in the world of sports journalism.
