The 20 Highest-Earning F1 Drivers on Instagram in 2025

#18 – Liam Lawson: £2,409 per post

With a million followers, Lawson is gaining traction not only on track but online. His current post value stands at £2,409, reflecting his expanding fanbase.

#17 – Gabriel Bortoleto: £2,647 per post

Brazilian driver Bortoleto benefits from strong regional support and global appeal. His 1.1 million followers help him command £2,647 per post.

#16 – Lance Stroll: £3,354 per post

Despite mixed on-track results, Stroll remains a social media asset. His 1.4 million followers bring in £3,354 per branded post.

#15 – Kimi Antonelli: £3,844 per post

Antonelli is a next-gen star with 1.6 million followers and growing hype. That presence earns him nearly £4,000 per Instagram promotion.

#14 – Nico Hulkenberg: £5,032 per post

A veteran of the grid, Hulkenberg’s 2.1 million followers reflect his staying power. Each promotional post brings in over £5,000.

#13 – Ollie Bearman: £5,995 per post

Bearman is one of the most promising newcomers in F1. With 2.5 million followers, he earns almost £6,000 per post, rivaling more experienced drivers.

#12 – Esteban Ocon: £5,999 per post

Ocon’s consistent performances keep him relevant, both on and off the track. He commands £5,999 for each brand collaboration on Instagram.

#11 – Yuki Tsunoda: £6,474 per post

Tsunoda mixes humor with racing insights for his 2.7 million followers. That combination earns him £6,474 per promotional post.

#10 – Alex Albon: £7,674 per post

Albon’s Thai-British charm resonates with fans, as shown by his 3.2 million followers. He earns £7,674 per post and often works with brands like Beats by Dre.

#9 – Oscar Piastri: £8,390 per post

Piastri’s fast rise in F1 and social media has been impressive. The McLaren star now earns £8,390 per post for his 3.5 million followers.

#8 – Pierre Gasly: £13,415 per post

Gasly combines fashion and motorsport to perfection. With 5.6 million followers, his brand deals fetch over £13,000 per post.

#7 – George Russell: £15,092 per post

As Mercedes’ new leader, Russell’s spotlight is brighter than ever. He partners with IWC and Adidas, making £15,092 each time he posts.

#6 – Fernando Alonso: £17,486 per post

Alonso may not post often, but when he does, it’s worth it. His 7.3 million followers support a healthy £17,486 per sponsored entry.

#5 – Lando Norris: £23,005 per post

Norris is among the most active drivers online, managing his Quadrant brand while promoting global names. His 9.6 million fans help him earn £23,005 per post.

#4 – Carlos Sainz: £26,595 per post

Even after leaving Ferrari, Sainz maintains high media value. With 11.1 million followers, he collects £26,595 for each brand endorsement.

#3 – Max Verstappen: £32,819 per post

The four-time champ rarely posts, but when he does, it pays big. Verstappen’s 13.7 million fans support a whopping £32,819 per post.

#2 – Charles Leclerc: £42,885 per post

Stylish and consistent, Leclerc attracts elite sponsors. His 17.9 million followers allow him to earn nearly £43,000 for each collaboration.

#1 – Lewis Hamilton: £94,081 per post

Hamilton stands alone in F1’s social media landscape. With 39.3 million followers, the seven-time champion earns a jaw-dropping £94,081 per post, working with brands like Dior and Tommy Hilfiger.