The 15 Most Followed Football Clubs on Social Media – Ranked
In the modern football era, success is measured not only by trophies but also by digital reach. Social media has become a key battleground for clubs to grow their global fanbases, engage younger audiences, and build powerful brands that extend far beyond the pitch.
From historic European giants to rising global names, these 15 clubs lead the way in total followers across all major platforms. Starting from number 15 and counting down to the undisputed king of digital dominance, here are the world’s most followed football clubs in 2025.
15. Flamengo – 66.4 million followers
Flamengo is the only non-European club in the top 15, showcasing the incredible passion for football in Brazil. With over 66 million followers, the Rio de Janeiro-based side has built a massive online presence rooted in a fanbase that stretches far beyond South America. Their social media success reflects decades of domestic dominance and a strong cultural identity.
14. Inter Milan – 70.2 million followers
Inter Milan has long been one of Italy’s most iconic clubs, and its 70 million followers prove its enduring appeal. The Nerazzurri have experienced a digital resurgence in recent years, aided by strong performances in Serie A and the Champions League. Their global brand continues to grow thanks to loyal fans and smart online engagement.
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13. AC Milan – 78.3 million followers
AC Milan’s return to the top of Italian football has reignited global interest in the club. With nearly 80 million followers, the Rossoneri still command one of the largest fanbases in Europe. Their illustrious history, legendary players, and stylish brand identity remain central to their digital popularity.
12. Atlético Madrid – 80.2 million followers
Atlético Madrid might live in the shadow of Real and Barça, but their 80 million followers prove they're a force to be reckoned with. Under Diego Simeone, the club has won major titles and carved out a gritty, loyal image. Their social channels have capitalized on this identity to attract a global fanbase.
11. Tottenham Hotspur – 108.1 million followers
Tottenham may not have the same trophy haul as others on this list, but their modern stadium, star players, and strong Premier League following have earned them over 108 million followers. Spurs have made themselves a global brand, especially in the US and Asia, thanks to savvy digital outreach.
10. Arsenal – 114.1 million followers
Arsenal’s online popularity has soared in recent years, fueled by a young, exciting squad and a highly engaged global fanbase. With 114 million followers, the North London club thrives on style, identity, and loyal supporters who have stuck with them through highs and lows. Their media team’s creativity has helped build a strong digital culture.
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9. Bayern Munich – 149.1 million followers
As Germany’s most successful club, Bayern Munich boasts nearly 150 million followers across platforms. Their dominance in the Bundesliga, combined with consistent European success, makes them a global powerhouse. The club’s disciplined but effective social media approach mirrors its on-pitch efficiency.
8. Chelsea – 152.9 million followers
Chelsea’s rise over the past two decades has been mirrored online, where the club has amassed nearly 153 million followers. Trophy wins, global stars, and Premier League exposure have made the Blues a popular choice among international fans. Their brand continues to evolve with bold social campaigns and international outreach.
7. Liverpool – 166.7 million followers
Liverpool's passionate fanbase stretches worldwide, and their 166 million followers reflect decades of tradition and recent success under Jürgen Klopp. The club’s social media channels blend history, emotion, and modernity, keeping their massive audience engaged and loyal. Few clubs match Liverpool’s ability to turn moments into digital magic.
6. Juventus – 174.9 million followers
Juventus has long dominated Italian football, and their 175 million followers underscore their reach. The club gained huge global momentum during Cristiano Ronaldo’s tenure and has maintained strong digital traction since. Juve’s branding as a lifestyle club as well as a football team has paid off online.
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5. Manchester City – 179.5 million followers
Manchester City’s rise to the top of world football has been strategic, and that includes their social media growth. With 179 million followers, City’s success on the pitch under Pep Guardiola has translated into a powerful digital following. They continue to appeal to new fans with slick content and an ambitious global vision.
4. Paris Saint-Germain – 199.4 million followers
PSG’s follower count exploded with the arrival of stars like Neymar and Messi, helping them reach nearly 200 million followers. The club has positioned itself as a fashion-forward, celebrity-connected brand beyond football. Their stylish digital identity resonates with fans across generations and continents.
3. Manchester United – 233.6 million followers
Despite recent struggles on the field, Manchester United remains one of the biggest names in global sports. With over 233 million followers, the Red Devils are a digital giant. Their massive history, huge global fanbase, and relentless media presence keep them firmly in the social spotlight.
2. FC Barcelona – 427.4 million followers
Barcelona is the second most followed club in the world, boasting an incredible 427 million fans online. Their legendary era with Messi, Xavi, and Iniesta built a timeless brand. Even in transition, Barça remains a content powerhouse, with storytelling and global appeal at the heart of their strategy.
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1. Real Madrid – 473.7 million followers
Real Madrid stands alone at the top with a staggering 473 million followers. No other club blends prestige, success, and global resonance quite like Los Blancos. With record Champions League titles and a star-studded image, they dominate both on the pitch and on every digital platform.
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