Ranking the Premier League Kit Sponsorship Earnings 2025/26

In modern football, the money earned off the pitch is just as important as results on it. Kit sponsorships have become a vital source of revenue for Premier League clubs, with the biggest names pulling in massive contracts while smaller sides fight for modest deals. Here’s the full ranking of all 20 clubs, from Sunderland at the bottom to Liverpool at the very top.

20. Sunderland – £500,000

Sunderland sits at the bottom of the sponsorship table with a modest £500,000 deal from Hummel. It highlights the huge gap between smaller clubs and the financial giants of the league.

19. Burnley – £1 million

Burnley’s partnership with Castore brings in £1 million annually. While not huge, it still marks double Sunderland’s earnings.

18. Bournemouth – £2 million

Bournemouth works with Umbro, earning £2 million per year. This steady deal gives them a respectable boost compared to the league’s lowest earners.

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17. Wolverhampton Wanderers – £4 million

Wolves have struck a £4 million deal with Sudu. Known for their unique kit designs, the club is still some distance behind the league’s middle pack.

16. Crystal Palace – £4 million

Palace also earn £4 million through Macron. While not among the top deals, it ensures stability for the South London side.

15. Brentford – £4 million

Brentford’s partnership with Joma matches Wolves and Palace at £4 million per year. Their rise in the Premier League continues to add value to the club.

14. Leeds United – £5 million

Leeds United’s deal with Adidas is worth £5 million a year. The club’s history and large fan base ensure they remain attractive to sponsors.

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13. Fulham – £5 million

Fulham also have a £5 million Adidas contract. Their consistent presence in the top flight makes this deal an important part of their revenue.

12. Brighton & Hove Albion – £5 million

Brighton enjoys a £5 million agreement with Nike. After their impressive rise in recent seasons, their marketability has grown significantly.

11. Nottingham Forest – £6 million

Forest earn £6 million annually from Adidas. Their European success has helped them secure a stronger place among the mid-table earners.

10. West Ham United – £7 million

West Ham’s long-term partnership with Umbro provides £7 million each year. Despite their European achievements, the deal remains relatively modest.

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9. Aston Villa – £17 million

Villa’s new Adidas contract brings in £17 million annually. The switch from Castore has proven valuable as they compete in the Champions League.

8. Everton – £24 million

Everton’s Castore deal earns them £24 million per year. Despite struggles on the pitch, their brand strength keeps them competitive financially.

7. Newcastle United – £40 million

Newcastle reunited with Adidas in a deal worth £40 million annually. Their growing status makes them one of the fastest-rising financial forces in the league.

6. Tottenham Hotspur – £50 million

Tottenham earns £50 million each year from Nike. The deal reflects their position as one of England’s biggest clubs on and off the pitch.

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5. Chelsea – £60 million

Chelsea’s Nike contract is worth £60 million annually. Their global fan base makes them one of the most marketable clubs in football.

4. Arsenal – £75 million

Arsenal’s extended deal with Adidas nets them £75 million per season. Their resurgence on the pitch has made them a highly valuable partner.

3. Manchester United – £90 million

Despite poor results last season, United’s Adidas contract pays £90 million annually. Their history and worldwide following guarantee commercial strength.

2. Manchester City – £100 million

City’s deal with Puma equals £100 million per year. Their recent dominance in English football has made them an irresistible sponsor magnet.

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1. Liverpool – £100 million

Liverpool top the list with a record-breaking Adidas deal worth £100 million annually. The club’s surge in shirt sales and global reach ensures this partnership is among the most lucrative in sports history.