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The Top 11 Best-Selling Football Shirts of All Time

August 25, 2025 Kris Isaksen

Some football shirts transcend the game, they become global icons. These are the top 11 jerseys that have sold more than any others, worn by legends and loved by fans across every continent.

11 – Brazil: Sunshine Yellow and Global Joy

Brazil’s iconic yellow kit, with green trim and blue shorts, is one of the most recognizable in sport. Worn by Pelé and Neymar alike, it captures the flair, rhythm, and passion of Brazilian football.

10 – Chelsea: Royal Blue Since 1905

Chelsea’s blue shirt has become a global brand symbol, driven by decades of success. With stars like Frank Lampard and Didier Drogba, the shirt now represents ambition well beyond London.

9 – Borussia Dortmund: The Yellow Wall in Fabric

Dortmund’s black and yellow jersey mirrors the energy of their legendary fans. It’s a bold, unmissable look that reflects intensity, unity, and fearless football.

8 – Manchester City: Sky Blue and Soaring

Manchester City’s light blue shirt has become a worldwide favorite in the era of Guardiola. Sleek and modern, it mirrors the stylish dominance of their football.

7 – Bayern Munich: Bavarian Red Rule

Bayern’s classic red kit stands for tradition, titles, and excellence. From Beckenbauer to Lewandowski, the shirt has dressed champions and sold in the millions.

6 – Paris Saint-Germain: Football Meets Fashion

PSG’s navy blue kit with red and white accents blends sport and Parisian style. Neymar and Mbappé helped turn it into a fashion icon both on the pitch and in the streets.

5 – Juventus: Black-and-White Brilliance

Juventus’ striped shirt is a masterclass in simplicity and identity. It has been the club’s visual signature for over a century, embraced worldwide thanks to legends like Buffon and Ronaldo.

4 – Liverpool: Red Passion and Unity

Liverpool FC — Photo: Milosz Kubiak / Shutterstock.com

Liverpool’s deep red kit is soaked in emotion, history, and heart. With the Liver Bird on the chest and “You’ll Never Walk Alone” in the air, it connects fans across generations and continents.

3 – FC Barcelona: More Than a Club, More Than a Shirt

Barça’s red and blue stripes stand for culture, creativity, and Catalan pride. It has been worn during football’s finest moments by icons like Messi and Ronaldinho.

2 – Real Madrid: The White of the Kings

Real Madrid’s all-white kit is the definition of timeless class and winning tradition. From Zidane to Benzema, the shirt has been central to the club’s unmatched trophy haul.

1 – Manchester United: The Best-Selling Shirt on Earth

No shirt sells more than Manchester United’s famous red. Worn by legends from George Best to Marcus Rashford, it symbolizes history, glory, and one of the largest fanbases in world sport.