From ice track to subscription platform, bobsleigh star opens a new door

January 30, 2026 Aksel Kryhlmand

A digital shift in elite sport

A leading figure in international bobsleigh has announced a new commercial partnership that reflects a broader shift in how professional athletes engage with supporters online.

Lisa Buckwitz revealed the collaboration through a sponsored post on Instagram, positioning the move as part of a wider effort to bring fans closer to the realities of high performance sport. According to Lisa Buckwitz’s Instagram post, the partnership is designed to open a more personal window into her career, beyond race results and podium finishes.

A partnership built on access

In the post, Buckwitz said she is entering a new phase as an official Only-Fans athlete. Rather than focusing solely on competition outcomes, she explained that the platform will be used to document the work, discipline, and commitment that underpin her bobsleigh career.

According to Buckwitz, the aim is to highlight the daily demands of elite winter sport, including intensive training schedules and the mental pressure surrounding race days. She framed the project as an opportunity to show what life looks like between events, not just during moments of success.

Life beyond the finish line

The athlete also emphasized the importance of sharing the less visible aspects of her routine. She noted that followers will gain insight into both preparation and recovery, as well as the personal challenges that come with competing at the highest level.

According to the Instagram post, Buckwitz hopes this approach will give supporters a more realistic understanding of what it takes to perform consistently on the international stage, while also humanizing a sport that is often only seen during major competitions.

Building a closer connection with supporters

Buckwitz encouraged followers to engage directly with her content and become part of her online community. She invited supporters to follow along as she balances training, competition, and everyday life away from the track.

According to Lisa Buckwitz, the initiative is not only about visibility, but also about creating a space where fans can interact more closely with an athlete’s journey, both on and off the ice.

Sources: Instagram, Lisa Buckwitz