Football supporters will be able to own part of the pitch used in the 2026 World Cup final, although the most elaborate version will cost as much as $3,000.
FIFA has launched a collection of authenticated grass fragments that will be removed from the playing surface after the final at New York New Jersey Stadium on July 19.
The turf will be permanently preserved inside acrylic display blocks and supplied with digital authentication material.
Prices begin at $450
According to FIFA’s official Foundation Edition listing, the entry-level version costs $450
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The product includes a fragment from the final pitch inside an acrylic display, an authentication film stored on a USB device and a presentation box.
FIFA describes the product as follows:
“Each piece contains an original fragment of the iconic Final playing surface, making it a unique collectible that celebrates one of the world’s greatest sporting events.”
The British company KeepStub is responsible for producing the collection. As described by its Foundation Edition product page, the basic version is limited to 2,026 units worldwide and measures 2.5 inches on each side.
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Premium package includes trophy replica
More expensive editions offer larger pieces of turf and additional World Cup memorabilia.
The Hero Edition is listed at £2,240, equivalent to approximately $3,000. It includes the largest available pitch fragment, a gold-etched metal souvenir ticket, a miniature replica of the official match ball and a crystal-cut glass version of the World Cup trophy.
According to KeepStub’s Hero Edition listing, the collection is presented in a hand-finished wooden case with suede lining. Orders will only be dispatched after the tournament has ended and the turf has been removed from the stadium.
The page currently contains conflicting information about how many Hero Editions will be produced. Its main description refers to 2,026 units, while the product specifications state that only 1,248 individually numbered pieces will be available.
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Collection could generate millions
According to a report published by AS, the collection consists of four different editions priced between $450 and $3,000.
The report, citing The Athletic, estimated that the project could generate more than $11.2 million, if every available item is sold.
That calculation was based on an assumption of 2,026 products in each price category. Given the conflicting production figures on the current Hero Edition page, however, the total should be regarded as an estimate rather than confirmed projected revenue.
The report also stated that deliveries would initially be limited to customers in the United States, the United Kingdom and selected European countries.
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Grass installed after years of preparation
The final will be played at New York New Jersey Stadium, the temporary tournament name for MetLife Stadium in East Rutherford.
As confirmed by FIFA’s announcement about the installation, the playing surface was developed following several years of research intended to create consistent natural-grass pitches across the tournament’s 16 venues.
The stadium will host eight matches during the World Cup, including the final. Once the champions have lifted the trophy, sections of the surface will be removed, authenticated and turned into collector’s items.
For supporters willing to pay the price, the initiative offers a physical connection to the tournament’s decisive match. For FIFA, it represents another potentially lucrative addition to an already extensive World Cup merchandising operation.
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