Price had just blown a 3-0 lead to lose 6-4 at the Mattioli Arena in Leicester on Sunday, and reporter Polly James handed him the microphone expecting the usual beaten-finalist pleasantries.
What she got instead was the former world champion dropping an uncensored expletive straight down the camera. “I am enjoying life, and I am going to be a farmer. I don’t give a s***. I am earning a great living. I have a great family. I don’t mind,” he told her.
James was left to apologize to viewers on behalf of the broadcaster while Price stood beside her, visibly unbothered.
3-0 up, 6-4 down
The collapse itself was striking. Price opened the final with an event-record set average of 132.62 to race 3-0 clear, cleaning up the opening set in just 34 darts. From there Humphries won six of the next seven sets to take the title.
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The turning point came in the fourth set, when Humphries landed a 105 finish on the deciding leg to avoid falling 4-0 behind. He hit 10 maximums across the match and finished with a 93.16 average.
Price did offer a straight read of what went wrong before the farming line arrived.
“Luke played brilliantly in the middle part. I missed quite a few at crucial times. I am gutted to lose another major final,” he said.
Humphries ends 16-month wait
For Humphries, the £150,000 first prize ended a 16-month wait for a PDC major and sealed his second World Grand Prix title. The world No. 2 also became the first player ever to reach four consecutive World Grand Prix finals.
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“It’s kind of like I needed this to give me a bit of confidence. It’s been a torrid 15 or 18 months, losing so many major finals,” Humphries said.
“This is really special, getting that barren major run off my back. A win like that is sweeter than when you win with ease.”
He also had warm words for the man he had just beaten, who collected £80,000 as runner-up.
“I think Gezzy’s one of the best losers on tour now. The way he acts after he loses is a credit to the sport.”
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Price’s last major title was in 2022
Price’s shrug was not an act. The former world champion bought a farm earlier this year, and the microphone moment in Leicester sounded like a man who meant it. His last PDC major title remains the 2022 World Series Finals in Amsterdam.
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