FIFA President Gianni Infantino is reportedly pushing forward with a controversial plan to sell stakes in the World Cup, a move described by one senior figure in football as a “nuclear bomb” for the sport. The proposal, which could be valued at £15 billion, has already seen private investors consulted and has drawn fierce condemnation from UEFA, European football’s governing body.
According to The Times, Infantino’s scheme involves creating a new company to oversee FIFA’s men’s and women’s competitions, including the World Cup and Club World Cup. While FIFA would retain majority control, the remaining stakes would be distributed among the 211 national associations and private investors. Critically, reports suggest Infantino himself stands to gain “tens of millions of pounds” from the arrangement.
UEFA condemns ‘zero transparency’ proposal
UEFA has reacted with outrage to the plan, issuing a strong statement that highlights deep concerns over transparency and the very essence of football’s governance. “This crosses a line that football’s governing institutions should never cross,” UEFA stated, adding, “The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA’s to sell.”
Beyond the lack of transparency, there are private concerns within the football world that private investors could exert undue pressure to host tournaments in countries based on commercial opportunities rather than sporting merit or ethical considerations. The Trump administration was reportedly even approached with the idea, adding another layer to the complex political landscape surrounding the proposal.
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Past controversies resurface amid new plans
The timing of this proposal comes as Infantino is set to be re-elected as FIFA president until 2031, facing no competition for the role. There are also suggestions he could transition into a “commissioner” role for the World Cup once his presidency concludes in five years.
This latest controversy also brings renewed scrutiny to Infantino’s past conduct, particularly his close relationship with former US President Donald Trump. During the lead-up to the 2026 World Cup, Infantino faced calls for an investigation after Trump personally intervened in a player’s disciplinary matter. Trump reportedly phoned Infantino to request a review of Folarin Balogun’s red card during a match against Bosnia & Herzegovina. Following this call, Balogun’s ban was suspended just before the USA’s next match, raising questions about external influence on FIFA’s judicial processes.
As the football world grapples with the implications of a potential £15 billion sell-off, the strong opposition from UEFA and the echoes of past controversies underscore the significant challenges and ethical dilemmas facing the sport’s global governing body.
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