Zlatan set for World Cup TV role
Zlatan Ibrahimovic, one of football’s most recognizable figures, could soon return to the spotlight in a different role. The former Sweden striker, who retired in 2023 after a career spanning more than two decades, is being lined up for a television position during the 2026 FIFA World Cup.
According to a report by The Sun, cited by Transfer News Live, Ibrahimovic is expected to be part of Fox Sports’ broadcast team for the tournament.
Move into broadcasting
According to The Sun, Ibrahimovic is set to join Fox Sports as a studio analyst for the 2026 World Cup, which will be held across the United States, Canada and Mexico.
If confirmed, the role would place him in front of a global audience, offering analysis and commentary during one of the biggest sporting events in the world. The World Cup typically draws billions of viewers, making it one of the most watched competitions internationally.
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Ibrahimovic would be part of a broader trend of former players moving into media roles after retirement, using their experience to provide insight while also attracting viewers.
Why broadcasters want him
Ibrahimovic is known not only for his achievements on the pitch, but also for his outspoken personality. Over his career, he played for clubs including Barcelona, Paris Saint Germain, Inter Milan and AC Milan, scoring more than 500 club goals.
His confidence and public persona have often made headlines, which is part of what makes him appealing for television.
According to The Sun, the announcement was teased in a promotional video where he said, “I bring the American people some good news. Not only is the World Cup coming, so is Zlatan.”
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Swedens qualification
The FIFA World Cup is the sport’s biggest tournament, held every four years and featuring national teams from around the world. The 2026 edition will be the first to include 48 teams and will take place across three countries.
Sweden has not yet qualified for the tournament, but according to the same report, that would not impact Ibrahimovic’s potential role as a broadcaster.
If the move goes through, it would mark a shift from playing to media for Ibrahimovic, keeping him connected to the sport while introducing him to audiences who may know him more for his personality than his playing career.
Sources: The Sun, Transfer News Live
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