Formula 1 isn’t just about race results—it’s also big business off the track. With millions of fans following their favorite drivers on social media, top F1 stars are cashing in on Instagram sponsorships, earning thousands for a single post. Here’s a countdown from 20 to 1, revealing which drivers are making the most money through their social presence in 2025.
#20 – Isack Hadjar: £1,464 per post
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The young French-Algerian driver is just breaking into the spotlight but already monetizing his presence. With 404,000 followers, Hadjar earns £1,464 per sponsored post.
#19 – Jack Doohan: £1,587 per post
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Doohan, an Aussie talent on the rise, has built a respectable 440,000-follower base. His growing popularity nets him £1,587 each time he promotes a brand.
With a million followers, Lawson is gaining traction not only on track but online. His current post value stands at £2,409, reflecting his expanding fanbase.
Bearman is one of the most promising newcomers in F1. With 2.5 million followers, he earns almost £6,000 per post, rivaling more experienced drivers.
#12 – Esteban Ocon: £5,999 per post
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Ocon’s consistent performances keep him relevant, both on and off the track. He commands £5,999 for each brand collaboration on Instagram.
#11 – Yuki Tsunoda: £6,474 per post
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Tsunoda mixes humor with racing insights for his 2.7 million followers. That combination earns him £6,474 per promotional post.
#10 – Alex Albon: £7,674 per post
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Albon’s Thai-British charm resonates with fans, as shown by his 3.2 million followers. He earns £7,674 per post and often works with brands like Beats by Dre.
Norris is among the most active drivers online, managing his Quadrant brand while promoting global names. His 9.6 million fans help him earn £23,005 per post.
#4 – Carlos Sainz: £26,595 per post
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Even after leaving Ferrari, Sainz maintains high media value. With 11.1 million followers, he collects £26,595 for each brand endorsement.
#3 – Max Verstappen: £32,819 per post
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The four-time champ rarely posts, but when he does, it pays big. Verstappen’s 13.7 million fans support a whopping £32,819 per post.
#2 – Charles Leclerc: £42,885 per post
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Stylish and consistent, Leclerc attracts elite sponsors. His 17.9 million followers allow him to earn nearly £43,000 for each collaboration.
Hamilton stands alone in F1’s social media landscape. With 39.3 million followers, the seven-time champion earns a jaw-dropping £94,081 per post, working with brands like Dior and Tommy Hilfiger.
