Sponsorship
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UEFA ends 14-year partnership in major shake-up of European football
The US-based agency already selling UEFA’s Champions League rights will take over sponsorship and media sales for the Euros, Nations…
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From Messi’s Barcelona shirt to Ferrari’s cockpit: Rakuten signs for 2027
The Japanese e-commerce and telecoms group has signed a multi-year global partnership with Scuderia Ferrari…
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Liverpool land £60m-a-year shirt deal from 2027
Liverpool say the five-year contract, starting on 1 June 2027, is the most lucrative front-of-shirt-only…
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Infantino crisis puts FIFA’s billion-dollar sponsor relationships at risk
Coca-Cola and Adidas are contracted to FIFA through the 2030 World Cup at a combined…
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Premier League bans front-of-shirt betting sponsors
The Premier League has officially banned betting company logos from the front of matchday shirts,…
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Clothing brand ‘Gucci’ makes history: First fashion brand to secure F1 title sponsorship
Gucci has become the first fashion brand to sponsor a Formula 1 title, marking a…
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INEOS Grenadiers secure significant five-year sponsorship with Netcompany
INEOS Grenadiers have announced a significant five-year, 750 million Danish kroner sponsorship deal with Netcompany